The only place to read about Harper College from Harper College students VOLUME 50, ISSUE 1 – NOVEMBER 17, 2017

Sex Still Sells by Jesus Arriaga

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The objectification of women continues

Throughout history, women have been objectified. Women have been treated more like sexual objects rather than human beings. When it comes to advertisements, women are commonly viewed as objects. They have been used to attract men for higher sales throughout history. The objectification of women, in media has also caused women to internalize the need to fit into the cultural standards of beauty. Women are objectified because of how the industry uses them for its own commercial gains. Objectification of the human form may be as old as time, but playboy enterprises normalized the concept of women as “play things” that continues today. In the act of Hugh Hefners death, many are debating the damage his enterprise has done.

Women’s bodies have been used as bait on the front covers of many different forms of media such as magazines, newspapers, posters, and now television. Sex has always been attractive to men. If they see it, they want it. The phrase “sex sells” has been used to describe the marketing industry. Many companies have advertised women in sexual ways. They have posted hypersexualized pictures of women in bikini or lingerie to make them attractive to men and get their attention.

In present day markets, companies make advertisements displaying a “perfect girl.” With the ability to Photoshop, editors will make girls with perfect skin, teeth, hair, and most prominently, perfectly proportioned bodies.

There is no such thing as a perfect girl. Every woman has a different body. Women deserve to be valued for more than their physical attributes and need respect so they can feel confident with whatever type of body they have. They should not be used as commodities for material gain or looked at as objects by men. It’s time for the media to start showcasing a variety of body types that represent the real women in our society, but for that to happen the consumers must first demand it by using products that support healthy body image.


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